company with a heavy emphasis on Africa and emerging markets.
Described as the woman who tells African start-ups’ stories, Jessica Hope is the Founder and Managing Director of Wimbart, a boutique public relations company with a heavy emphasis on Africa and emerging markets. Her clients include iROKO, CcHub, Konga, Ringier, She Leads Africa and Paystack. Jessica graduated from the University of Manchester with a BA in History and MA in Religion & Politics and worked as a journalist and editor for a number of years before she moved into public relations. Prior to starting her own PR Company, she worked at the Natural History Museum, the Jewish Museum and was Head of Communications for African entertainment brand iROKO. In this exclusive chat with GuardianWoman, she explains how her company has carved a niche for itself through narrating the stories of African start-ups How will you describe your affinity for the African tech space? Accidental or a deliberate cultivated relationship? Accidental entry but very much now a deliberate and cultivated relationship. I first started working for irokotv five years ago – it was a chance occurrence after I was asked by Jason Njoku to lead on the PR for the (what was then) a small Nollywood start-up. I quit my job as Head of Press at the Jewish Museum in London and jumped on board. It was an extremely fortuitous accidental entry – I loved start-up life and also the opportunity to work on building Iroko’s brand and narrative from day one. He won’t thank me for saying this, but Jason Njoku was a dream ‘entrepreneur’ to work with – he always left a lasting impression on every journalist he met because of his openness to discuss challenges and solutions and his exuberant personality, so it soon became a task of having to manage how much time he could actually dedicate to PR, rather than working hard to get journalists to feature him. When I started out on my own, after 3.5 brilliant years at Iroko, I was inundated with other start-ups that wanted to collaborate, and I’ve been cultivating these relationships ever since. What attracts you to African businesses?